About

Sherri Sheinfeld Gorin, Ph.D., F-SBM, is the Director of the New York Physicians Against Cancer (NYPAC). Her experience includes serving as a Senior Scientific Consultant (Leidos) to the Division of Cancer Control and Population Sciences, National Cancer Institute, U.S. National Institutes of Health, Professor of Health Services Research, Mayo Clinic College of Medicine, and previously, Associate Professor, Columbia University, and Member, Herbert Irving Comprehensive Cancer Center.

She established and directed their first Mayo Clinic Office of Cancer Health Disparities Research, a unique entity among comprehensive cancer centers nation-wide. A Fellow of the Society of Behavioral Medicine, she has authored over 250 peer reviewed publications, book chapters, and presentations.

She has also published three books: The Health Promotion Handbook, Health Promotion in Practice (first edition), and Prevention Practice in Primary Care. She serves as a reviewer and/or editorial board member for more than 30 scientific journals.

Her scholarly interests span the fields of cancer and social epidemiology, health services research, health policy and management, behavioral medicine, social work, health psychology, and implementation science. Her primary interests are in the implications of disparities, particularly among ethnic and racial subgroups, in cancer prevention, screening, and treatment outcomes for breast, colorectal, prostate, and cervical cancer.

She and her team have pioneered the theory and systematic educational approach of "academic detailing,"sharing the evidence for cancer prevention, screening, and surveillance using brief, repeated, face-to-face or digital "visits" with primary care physicians who work in under-resourced communities. Their published findings, including a high impact cost-effectiveness analysis, have influenced the adoption of academic detailing approaches by local Departments of Health, the American Cancer Society at the national level, and internationally.